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Terra Dotta University 2013

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Tuesday, April 16 • 4:40pm - 5:30pm
Social Media 101: Connecting with your Audience

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Struggling to get a foothold in the social media realm? In recent years, social media outreach has become a battle of wills. With so many people online, it can be difficult to reach your target audience or get them to participate in your campaigns. This session will demonstrate how Terra Dotta, in conjunction with GoSocial, has developed its name brand on both Facebook and Twitter by following best practices, searching out target audiences, and rewarding participators. You will learn the keys to profile optimization including quality versus quantity of followers, post types and frequency, follower interaction, and use of third party management tools.


Speakers
avatar for Daniel Bullins

Daniel Bullins

Sales & Marketing Coordinator, Terra Dotta
Daniel coordinates all three TDU conference events, manages the development of Terra Dotta's demonstration websites, and oversees the completion and submission of RFPs and RFIs for Terra Dotta software.  He is also responsible for the monthly company newsletter, mass-marketing announcements, and social media execution.  Daniel graduated from Lenoir-Rhyne University in 2012 with a B.A. in English and minors in Creative Writing and... Read More →
avatar for Kayla Patterson

Kayla Patterson

GoMedia Coordinator, GoAbroad
Kayla Patterson is the GoMedia Coordinator at GoAbroad.com and has experience working on many types of online marketing, most notably social media. Kayla graduated with a Bachelor’s in Business Administration with a concentration in Marketing from Colorado State University while working for GoAbroad. Often referred to as GoAbroad’s resident social media guru, Kayla works very closely with GoSocial, a comprehensive social media... Read More →


Tuesday April 16, 2013 4:40pm - 5:30pm
Marquis 2