TDU 2013 has ended

Terra Dotta University 2013

Wednesday, April 17 • 8:00am - 8:50am
Student-to-Student Marketing: Word of Mouth from a World Away

>>View Presentation Slides

Do you have trouble filling your study abroad programs? According to a survey by Econsultancy, 90% of people trust recommendations from people they know and 70% trust recommendations from people they do not know. The conclusion? Word of mouth is one of the most effective tools for promoting your programs. In this session, you will learn how to use the alumni phase of your students' application to directly promote programs to prospective students using ratings, reviews, and testimonials from alumni. By asking alumni to review their time abroad, you can share their experiences with students looking to participate in the same program and even make willing alumni available for direct contact through phone or email to prospective students. Full use of the alumni phase can help increase future participation in your programs and cut down on the cost of marketing.

avatar for Daniel Bullins

Daniel Bullins

Sales & Marketing Coordinator, Terra Dotta
Daniel coordinates all three TDU conference events, manages the development of Terra Dotta's demonstration websites, and oversees the completion and submission of RFPs and RFIs for Terra Dotta software.  He is also responsible for the monthly company newsletter, mass-marketing announcements... Read More →

Wednesday April 17, 2013 8:00am - 8:50am
Marquis 5